World Wide Property Sales
How to Find MLS Deals
by Vena Jones-Cox
Q: I would like to find some distressed single family homes that I can buy at an
under-market price, fix up, and sell for a profit. But when I look at properties
that are listed for sale in the local Multiple Listing Service, I find that by
the time I pay the asking price, put in the necessary repair costs, and then pay
holding and sale costs, there’s absolutely no profit left! Surely there are some
good deals in the MLS; what’s the secret to finding them? –Bob from Dallas
A: Bob, your observations are exactly correct. Most properties in the MLS are
listed at a price where no investor could make a profit renovating and reselling
them. And yet, lots of investors use the MLS to buy bargain properties every
day. The “secret” that you’re looking for is simple: what the seller of a
particular property is asking for his house and what he will accept are often 2
different things.
As a licensed agent, I can attest to the fact that there’s an interesting
psychology involved in setting the asking price for a property. In sitting down
with a seller to write up a listing agreement, an agent usually recommends a
price at which the home will sell reasonably quickly. This price takes into
account the recent sale prices of similar homes in the area; the condition and
desirability of the particular property involved; the current market conditions;
and the needs of the seller himself to pay off any underlying financing.
However, the seller often has other ideas about the value of his home. He may
have heard from neighbors that another property in the area sold for a very high
price–and even if this can’t be verified by looking at official property
transfer records (people have a way of inflating the price they got for their
home when bragging to their buddies), the seller is not ready to let go of the
idea that his could command a similar price.
In addition, many sellers don’t have a real grasp on how much work their
property needs to bring it into good condition. One of the toughest jobs an
agent has is gently explaining to a home owner that, although he’s been
perfectly happy with the 40-year-old kitchen and the 30-year-old orange shag
carpet and the 70-year-old coal-conversion furnace, most buyers are going to see
them as things that need to be replaced.
And finally, there’s the temptation to list the property at a higher price
because “The buyer will want to negotiate.” The fear of the seller is that if he
places his home on the market at the price he really wants, he’ll only get
offers of 95% or less of that price–and in a sense, that’s true. But the
conversation with the seller often goes like this: “I’d be happy with $120,000,
but let’s list it at $124,500, so that I have room to negotiate. Better yet,
let’s put it at $129,900, becuase then the buyer will probably offer $124,000.
Or how about $134,000? But if I get an offer of $129,000, I’ll take it.” A good
agent will reign this tendancy in with a reality check–a property that is listed
for way too much will get no offers at all–but will usually start by trying out
a price somewhat above what the property will reasonably sell for.
So, given that the asking price in the MLS may or may not bear any relationship
to what the seller will take for his property, how do you sort through the
thousands of listed properties to decide which ones are worth taking a look at?
First, scan the MLS listing for other signs that the seller might be motivated.
Look for comments like “sold as-is”, “handyman’s special,” “no FHA/VA,” “sold to
settle estate,” “out-of-town seller,” “must sell,” “vacant,” and “lender owned.”
Eliminate properties that are drastically over priced–in other words, properties
that are listed at retail price despite the fact that they need $20,000 in
repairs. Then take a look at the properties that are left, run your numbers, and
make your best offer regardless of the asking price. Don’t worry about
“insulting” the seller–think of it as doing him a favor by giving him a reality
check. And don’t get discouraged when your offers are rejected. Under the best
of circumstances, 19 out of 20 will be.
And once you’ve made an offer on a particular property, follow up regularly with
the listing agent. It’s often the case that a seller of a distressed property
will receive many offers in the same range as yours, and will realize over time
that the market is telling him what his property is really worth. At some point,
he might well decide that it’s time to give up on the fantasy that he’s going to
get a fortune for his ugly house and just take one of these offers. If you’re
the one who keeps coming back over and over with interest in the property,
there’s a good chance that the offer he takes will be yours.
Bio:
Vena Jones-Cox’s real estate business focuses on finding great deals on 1-3
family homes, then lease/optioning them to homeowners or wholesaling them to
investors and renovators. All told, she buys and sells about 50 properties per
year.
Vena is a frequent guest lecturer at real estate investment groups throughout
the country, and particularly enjoys working with new investors. Vena frequently
authors articles on real estate investment and the regulatory environment for
various newsletters and publications, including The Real Deal, her own monthly
newsletter. She has been a guest speaker at the Cato Institute in Washington,
D.C., lecturing on the effects of lead-based paint regulation on small
investors. And in her spare time, Vena hosts a popular weekly call-in radio
program on public radio. Real Life Real Estate Investing can be heard throughout
the Midwest and throughout the world on the Internet (WNKU.org) Wednesdays from
5:00-6:00 PM EDT.
Vena Jones-Cox is a past president of the Real Estate Investor’s Association of
Cincinnati, the Ohio Real Estate Investor’s Association, and the National Real
Estate Investor’s Association. She intends to form the International and,
eventually, Pan-Galactic Real Estate Investors Associations so she can be
president of those, too. Vena Jones-Cox has been featured in publications such
as The Cincinnati Enquirer, Smart Money Magazine, Money Magazine and Reader’s
Digest in articles about successful real estate entrepreneurs.